If you are a professional writer or blogger, this is your business and in order to be successful you will have to implement content marketing techniques that work. The fact is that blogging and writing is serious work and something you likely do because you love it. However, no one is a machine and from time to time will need a little help and motivation. In order to grow your business, you will have to implement best practices and ensure you stay up to date regarding the latest changes regarding content. The good news is that if you have the following five things, your writing or blogging career will be bound to take off.
Number 1: Enjoy the art of writing
Anyone can write. However, to write well and to create content that people are actually going to love, you should enjoy what you do. While you may not be passionate about every single topic you write on, liking what you do will help you get through these rather boring topics.
Number 2: Write authentically
If you are writing a blog, it is a good idea to write from your experience, what you know, and what you have done. The key to engaging content is to have your own voice. While you should try to provide an educational point to what you write, the key is to be relatable. The last thing you want to do is be too salesy, since this will simply turn off your readers and they will seek their content elsewhere.
Number 3: Recruit help
Writing is not a job you should go at alone. While you may be able to sit and brainstorm your ideas alone and put them down, it is essential that you have others read over your thoughts. This will include providing you with feedback, contributing new and fresh ideas, and editing the work when you are done. Not only will this help you cut down on the mistakes that you may have missed in your finished piece, it will also provide you with fresh insight about what you have written.
Number 4: Discipline
If you are writing as a job, you need to have a consistent time that you put aside to write. This can be each day, or each week, but the key here is consistency. In addition to writing, be sure you share your published pieces via social media. Let everyone know what you are doing. It is a good idea to do this at the same time each day, or week, as well.
Number 5: Stay knowledgeable
As an entrepreneur you need to keep up with what is going on in your industry. This means attending conferences and seminars, reading on the subjects that you write about, and always staying up to date on new technologies offered in your industry.
The fact is that there are many people who do not realize the importance of blogging. It is where millions of people get answers and information each day. Embrace your talent and ensure you have the tools necessary to be successful.
Writing is a lonely business. Have colleagues to bounce questions off of, or to share your triumphs and challenges with. Don’t try to go at it alone!
By Lisa Caprelli