22 year old Alyssa Ortiz speaks out. Alyssa contributed to the book Color Your Message: The Art of Digital Marketing & Social Media

By Alyssa Ortiz 

I am a millennial. Millennial. It might as well be a four-letter word amongst older generations. The world is on a sad dark road now that my generation is on the way to running the country. My generation is all grown up now, we’re adults taking on the work force. Time magazines recent cover called us the, “Me me me generation,” saying, “Millennials are lazy entitled narcissists who still live with their parents. Why they’ll save us all.” Amazingly enough, the cover story caused an explosion amongst social media. Catchy, right? The selfie taking generation is going to save us all!

My generation has given birth to social media. We took on MySpace as teenagers. I know that if I go out and meet someone my age I can say, “Who was on your top 8?” And they will know exactly what I’m talking about, it will probably even cause a good laugh. Then came the world of Twitter, Facebook, YouTube, Instagram, and Snapchat. We have taken on each branch with confidence and allowed them to consume our lives. Ipsos Media’s study found that millennials spend about 17.8 hours a day on social media. Cue the outraged grandfather complaining about our uselessness!

So what is my point? Where am I going with all of this? My generation has flaws, this is true. I have met men who do not know the difference between a flat head and a Phillips. I have met women who do not know how to cook a meal. Just the same, I have met women who know how to use a drill, and men who can cook a five course chicken dinner. Times are changing. Social media is rapidly taking over media as a whole. I can’t remember the last time I held a newspaper in my hand or even watched a commercial. I am a millennial, I do wonder how times were in the past, and sometimes I wish I could go out without my friends spending an entire conversation without looking down at their phone. However, these times are smart times.

Carli Bybel is my favorite Internet sensation. Her YouTube account has 2,202,291 subscribers. Her Instagram account has 1.5 million followers. She has made a career out of social media, and a great one at that. There are numerous social media gurus that will have a way better 401k than I will, even though I am seeking a degree the way past generations have advised me to do. Now that’s not to say there aren’t any Internet sensations with college degrees, or that a college degree can’t get you a great 401k. Success is what you make it, I live by this. I will be as successful as I strive to be. However, Millennials are taking on this world in ways never been done before.

I am a millennial. I am a college student. I am a selfie taker. I am part of the generation that has nothing going for them, but I’m here to open up a few eyes and let whoever will listen know, no matter what generation you belong to, opportunity is out there. No matter what gender you are, opportunity is out there. So cue the outraged grandfather one last time because millennials are going places!

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