7 Simple Steps to Build an Engaging Website

By | July 27th, 2017|Categories: Design|Tags: , , , |

Your website is the door to your digital business, and your homepage is the welcome mat. When someone clicks on your homepage, what they immediately see influences [...]

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Branding: The Meaning and Importance of Acquiring Your Brand

By | October 9th, 2015|Categories: Interesting Reads|Tags: , , , , , |

A brand is essentially a promise. Think about entities like Ford, BMW, Coca Cola or Apple, and you'll immediately realize what they promise. In other words, consumers [...]

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Please Keep Up With Technology and its Shifting of Marketing Paradigms

By | September 15th, 2015|Categories: digital marketing|Tags: , , , |

by Lisa Caprelli and Danielle Hintz The current technology revolution has had an immense impact on the development of business models, as the average consumer now has [...]

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7 Reasons Why Innovation is Important

By | September 1st, 2015|Categories: Business tools, Community News, Interesting Reads, Leadership, Self-Help, Sharing information|Tags: , , , , , , , , , , , , , , , , |

Blog post by Lisa Caprelli, Author of Color Your Message  In business today, ask yourself if you need to become more  innovative.  Do you feel the impact [...]