Kerri Kasem, endorses Lisa Caprelli, CEO of Go Glossy for non-profit and business branding.
I have known Lisa Caprelli for almost 11 years and I consider her a dear friend. She is hard working and ethical and has insurmountably helped my brand as a talk show host and advocate. Lisa has taken our foundation, Kasem Cares, and within 2 years made it a national brand! You will learn valuable life and work skills from an energetic, capable and passionate person who is Lisa Caprelli!
Lisa and I first started working together in radio. We had a show on 97.1 FM that reached a large audience throughout California. A very successful mortgage, real estate and finance show that lasted for years! We easily logged over hundreds of radio show hours together over the years on stations such as KFWB, KNX 1070, Sports Radio Angels AM830, and KFMB. Beyond her incredibly driven work ethic, Lisa knows how to capitalize on local and national public relations connections, digital media and marketing for her clients.
She is trustworthy, motivating and I cannot say enough about Lisa Caprelli and her character, she is one in a million and the perfect person for building your business brand!Kerri Kasem, Daughter of Casey Kasem, Radio and TV Host
Having Lisa Caprelli as a publicist and marketing genius have been more than one could have imagined. I refer to her as our social media guru! She helped run my PR life when developing year two of the Teen Entrepreneur Academy which helps put on a business plan competition for a teen summer business camp. The purpose of the Teen Entrepreneur Academy is to educate, train and empower the next generation of honorable entrepreneurs (TeenPreneurs) so that they become difference-makers who lead productive, fruitful and purposeful enterprises and experience meaningful lives of integrity, serving others and making the world a better place.
Her contacts and business relationships are synergistic. If you need PR help, marketing or social media, she is the one for you.
I am pleased to write this letter of recommendation promoting her as she is very giving. The teens really enjoyed working with her and her insight her team brought.
Among many other things, her company put us to the top of Google and gave us notability with our YouTube channel. Lisa was a speaker, teacher and worker bee for the 2014 Teen Entrepreneur Academy with 80 teens. The students and I have a high respect for her dedication and involvement.
I have known Lisa Caprelli on a personal and professional level for over 20 years. Having worked directly with her in a management capacity for a major corporation as well as a recent venture where she successfully developed a public relations and marketing campaign for our new technology company, I can speak to her character, leadership skills, competencies, knowledge, expertise, and the results she delivers. Therefore, it is my privilege to write a letter of recommendation for Lisa, a gifted individual that possesses unusual focus, drive, and commitment.
In my career spanning 30 years in the human resources profession for various organizations including start up and Fortune 500 companies, I have had the opportunity to recruit, hire, and monitor the performance of thousands of employees, including managers and professionals on many levels. The ones like Lisa, with extraordinary vision and an entrepreneurial spirit, accomplish great things. Lisa is a natural born leader and mentor. The hallmark of her character is her passion for pursuing excellence and helping others achieve their dreams. With innovative and thought-provoking methods, she challenges others and often says, “Your success makes you blind to new ways of thinking”. She is blessed with the ability to influence others in a desired direction using goals, training, standards, and coaching to achieve seemingly impossible results. You will find her to be one of the most effective leaders in the art of developing, motivating, and inspiring people to succeed in business.
From a management perspective, Lisa possesses the following competencies and traits, to name a few that are relevant to the endeavor she is pursuing with you, that every organization needs for key positions:
- Ability to use innovation and creativity and initiates actions to capitalize on opportunities which result in quantifiable savings or improvement.
- Possesses exceptional ability to create a highly motivated environment inspiring others to go beyond the minimum requirements of effort and activity.
- Ability to disseminate deep knowledge of functional best practices through effective training and coaching skills and actively seeks information on new developments in specific functional areas.
- Ability to apply learning and knowledge from past experiences to solve current problems, even in unfamiliar situations.
- Ability to simplify business problems into manageable action items.
- Ability to identify, analyze and evaluate multiple alternative solutions to problems and make recommendations for action, predicting both direct and indirect consequences.
- Exceptional ability to measure work in progress and to take quick corrective actions when necessary.
- Ability to optimize the efficiency of an individual or group while maintaining a balanced approach.
- Ability to listen and communicate; invite participation and feedback, and continually check for understanding.
- Ability to recognize performance strengths and limitations of subordinates and effectively coach them to achieve the maximum potential.
- Sets clear performance expectations in advance and holds employees accountable.
- Surrounds self with extraordinary talent; encourages continuous growth and learning in others.
- Ability to lead actions that encourage increased trust and mutual respect among subordinates, peers, and managers. Makes others feel safe in honestly expressing themselves.
- Ability to focus on larger, organizational goals rather than narrow, territorial, or individual concerns.
- Ability to interact with all individuals in the organization in a manner that is appropriate to their style and custom while fostering understanding, respect, and cooperation in all working conditions.
- Ability to make a commitment to a particular course of action under all levels of uncertainty and situations that lack complete information.
This recommendation letter also provides an opportunity to recognize her expertise and knowledge in the field of public relations and marketing. From the ground up, she has developed a comprehensive campaign, including website design, public speaking engagements, marketing materials, brochures, presentations, and business plans for our new technology company.
I am confident that Lisa will exceed your expectations and along the way she will have a positive impact on the lives of the people she touches for many years to come.
“Lisa Caprelli and Go Glossy have been instrumental in the advancement of Toyota of Whittier’s digital outreach marketing through online management, social media engagement, video marketing, and enhanced placement on Google & other popular search engines. Our business has increased 25% in sales alone and 18% in parts and service – in less than 6 months of using her services. We have hired additional people to keep up with the surplus of business and online leads that come in. Their team has created videos, calls to action, blogs and other digital content that share community news, events, important facts, and information regarding Toyota and Toyota Of Whittier. See www.YouTube.com/ToyotaOfWhittier. Lisa is very accessible and has been extremely helpful with “outside the box” thinking, applying the next wave of digital marketing and working directly with our employees. This has translated into a dramatic increase of business and showroom traffic within our sales and service departments. Our sales manager reports that our online scheduling has recently spiked to its highest level. Additionally, Lisa has consulted our management team on modern marketing and best practices. Go Glossy continues to work with us for our ongoing digital marketing needs.”Toyota Dealership, full reference letter available upon request.
“I have owned, managed and operated various companies. I describe Lisa as the “brainchild” behind our marketing efforts of our companies. She helped take concepts and visions for HyperCar Development and DynaMD.com to fruition. In one week she helped change our brand from one terrible video our employee created – to securing a monster video production team to catapult to the next level. In April we raced at the Texas Mile and her team helped us manage, plan and promote this notable event.
Our customers and friends rant and rave over the website and marketing efforts managed by Lisa and team. Please take a look at their work, content writing and videos at: HyperFastCars.com.”Scot Shier, Quintessential Financial
“Lisa’s deep connections across multiple businesses arenas make her invaluable as a marketing consultant. She is able to highlight businesses on her radio show, AND market them via multiple venues of social media…resulting in top rankings on Google searches. Additionally, her positive, energetic attitude makes “work” fun!”Scot Shier, Quintessential Financial
“Lisa is a wonderful person, she is sure of her goals in life. Kind in every way; always making sure “you or the “group” of people that she is working feel as if they are invested in to the project just as she is. If you are thinking about working with Lisa, you have my strongest recommendation. Not only is that she a wonderful friend. You can count on her. I do!”Howard Drescher, Production Manager, Operations Manager, KLAA AM 830 Angels Baseball.
“Having Lisa as a publicist and the Go Glossy team for marketing have been more than one could have imagined. I refer to her as our social media guru! She runs my PR life and social media activities. Her contacts and business relationships are synergistic. If you need PR help, marketing or social media, she is the one for you. Happy promoting her as the world must know! Among many other things, her company put us to the top of Google and here is our YouTube channel. Lisa was a speaker, teacher and worker bee for our recent Teen Entrepreneur Academy with 80 teens. The students and I have a high respect for her dedication and involvement.”Stephen Christensen, Dean of the School of Business, Concordia University, Irvine
“Lisa Caprelli is an impressive businesswoman with tremendous entrepreneurial skills. I have witnessed her ability to tackle problems and resolve them with elegant solutions. She has always been available to me for consultation and advice on how to promote my business. I find this relationship to be successful; my ranking on Google has increased, I am getting more and more clients from the Internet (previously I had almost an entirely referral based practice), and the money that I pay to Ms. Caprelli has more than been recouped from the increased revenue that I have received from the enhanced Internet presence that she has provided for me. Overall, she has taken my social media and marketing efforts to a new level, one that I could not achieved without her. I find it more economical to retain her services than many other alternatives, I trust in her advice.”Theodore M. Hankin Estates, Business Lawyer, Probate and Trust Division, LWMpartners.com
“Lisa has a knack of bringing the right people together to make things happen. Her pleasant demeanor is only matched by her professionalism and sage business skills. Her radio show delivers guests to the mainstream on important personal and business matters. I am proud to have worked with her and hope for more opportunities in the future.”Michael Lloyd, Media Consultant, Screenwriter, Magazine editor, Sometimes Fox Entertainment reporter, Tourism aficionado
“For over five years I have had the pleasure of working with Ms. Lisa Caprelli and Go Glossy in developing joint marketing projects as well projects for my individual business. Her expertise and performance has been nothing but outstanding and has far exceeded my expectations in each instance. As a result, I have developed nothing but the highest regard and respect for Lisa’s talents and capabilities. I would definitely recommend her for the development of any marketing strategic and tactical programs. In particular, I believe that Lisa and Go Glossy have special, unique skills in developing marketing and website programs based on key strategic words that dramatically increase the number of qualified, superior leads. The results that I have seen generated are quite impressive and better than any other services that I have other worked with. Again, I fully recommend Lisa and Go Glossy and I am available for any review of my programs for comparison.”W.F. Gearhart, CEO, Med Devices, Serial Entrepreneur
“Go Glossy completely re-branded my logo, website, LinkedIn, look and messaging. My before website was a pretty bare website. They listen to your dreams and help you get there. Here is my new website.”Razor Resources, LLC Houston, Texas
“I have engaged Lisa Caprelli to assist several clients with their strategic marketing planning and implementation. She has effective turn-around solutions. She is very results oriented, thinks outside-the-box and individualizes her approach, solutions. I recommend her to you without qualification.”Phil Ehrlich, Attorney at Law, New York
“Lisa has a bright entrepreneurial vision and positiveness about her. She has truly carved out a powerful marketing niche through her love and competence of her craft. As well as possessing great communication skills, she is a driven professional who understands how to connect businesses with their target audiences.”Edwin Dearborn, VP, World Class Media, Author
“If you want to expand your business contacts, there is nobody better than Lisa Caprelli. She is not limited to a narrow industry – her contacts run the gamut. She lives to connect people to people. I confidently endorse Lisa Caprelli to expand your network.”Victor Broski, Motivational and Keynote Speaker
“I’m a huge fan of Lisa Caprelli & “The Business Experience Show!” A number of my friends and clients have been featured on the show, and as a veteran news producer, I am very impressed with the meticulous preparation that goes into every interview featured on the show. I’ll continue to spread the word about “The Business Experience Show!“T. Martin, Media, PR, leading news organizations in New York City including CBS News, ABC News, and CNN
“Ms. Caprelli walked into my office, gave me a 2 hour consultation on how to boost productivity and sales. We started implementing her genius ideas and within 3 months, our company had seen a 30% improvement to profits. I recommend her to all my business friends.”R. Gene – Dallas, TX
“Lisa is such a dynamic and fun individual to do business with! She really understands marketing and how to promote your business to get results. I recommend that you get to know Lisa and the value she can bring to your business.”C. Marocchi
“Lisa’s work on The Business Experience Show is top notch, and appearing on the show was a real pleasure for myself and the entire Moonlight Graham team! The only show we have encountered that gives a full hour to entrepreneurs, and each week information is gained that can only help our business.”Bart Silberman, Founder & Creative Director, Moonlight Graham of Orange
“Lisa has great drive and a good knack for pulling out people’s potential. The Business Experience Show is a great idea, should definitely help others in their endeavors as an outlet, promotion and assistance to other entrepreneurs. I expect the show to continue to get better and help people tap their potentials.”Joseph Dorsey, Partner, ACMG
“Lisa is a wonderful and talented radio host. She’s professional and a pleasure to work with!”Michael Helms, Owner, Michael Helms Photography
“Lisa is an experienced and solid Networking, Marketing and business Industry professional. In all the projects he is involved are developed to perfection. Lisa is a professional who manages the demands of their customers brilliantly.”M Qutaish, Ark Productions/ Travel Club & Tourism, Jordan
“Working with Lisa is like having a ‘sister in the business’. She goes the extra mile for her employees and her/our clients. I recommend Lisa to those who not only want the results, but also to understand the process along the way, during any real estate transactions.”L Elinksy, Pilot, Supervising Social Service Practitioner
“Lisa is a person of high integrity and knows her business. She is “at the ready” for my company. Her knowledge of the needs of my business makes working with her fast and very efficient. Top qualities: Expert, High Integrity, Creative”P. Falzarono, Owner, PharmaHealth Pharmacy
“When advising and negotiating for her clients, Lisa pushes the envelope for successful transactions because of her knowledge, business savvy, and diplomatic, friendly demeanor.”D. Austin, Freelance Writer, Examiner.com
“I honor and appreciate all your efforts. I am so grateful for your work. It is always above and beyond my expectations. I could not do any of this without you. Trust me, I know your value. ? Your efforts will NOT be forgotten or passed over.”Milan Hollister, Author, Chicago, IL
“Go Glossy is a marketing company that delivers results tailored to your needs. I have had multiple businesses and cannot recommend anyone other than Lisa and her team.”CJ, Corona Del Mar
“People always remark at how they see my name everywhere, in the news, in the media. I have to honestly give credit to Lisa. She is the brains behind the marketing for our firm.”J.S. Mortgage Financial Newport Beach, CA
“Great meeting you at the PRSA conference in Los Angeles. Your presentation was fantastic!”
M. Silbar Chief Strategist at MHS Branding