As a small business owner, you’ve likely considered your PR capabilities against your PR budget. But like many other dedicated small business owners, you probably have big ideas without the big PR budget. However, in today’s plugged-in world, you now have more options to get those creative ideas, and most importantly, your brand, noticed. If you are small business without a big PR budget, there are ways to add DIY options to your marketing and promotions.
Quick Tip: Below are 6 services that will help get your business high profile media mentions, without breaking the bank.
Let’s Understand The New Environment
There’s no question being mentioned in the media can boost the exposure that your business gets. For many entrepreneurs, this exposure is critical to nurturing their business to the next stage of its development. But for many small business owners, there is the mistaken assumption that you must have a dedicated PR professional on-hand at all times. Nothing could be further from the truth. With the Internet, the walls separating PR and journalism have come down. In fact, in many cases, there is little difference between a professional journalist and a high profile blogger with a large following. Peter Shankman, founder of Help a Reporter Out (HARO), even said in a Forbes interview that he doesn’t “make the distinction between bloggers and journalists.” It’s important to recognize that opportunities for media exposure now come from many different non-traditional but creative sources.
Solutions that Match the New World
So you can forget about the price tag that comes with a professional agency. There are now powerful channels that connect you directly with journalists, popular bloggers, and others who make a living sharing trends and event information. When one of these professionals needs an expert for a particular article that they’re working on, they come directly to do, with no middle man. Best of all, many of these services are free, which of course, works perfectly with a small budget.
And these professionals come from all areas of media, which can generate the exposure you need. Take one of our other platforms, ProfNet from PR Newswire. Just recently journalist Charles Passy used their services to find an expert for his article for the Wall Street Journal Digital Network. By connecting with journalists and writers like these, you as a small business owner can act as a resource for your industry, giving them the much needed story they’re looking for.
Some Choices to Consider
We wanted to give you a good set of options for your budget though, so here are 6 quality platforms to consider.
Each one can help you as a small business owner to get the word out about your brand, as you serve as a source and a voice for your industry.
- ProfNet from PR Newswire
- Help A Reporter Out (HARO)
- Source Bottle
- The Media Bag
- Media Kitty
- Pitching Notes
With each one of these, you’ll be able to take that small PR budget and really increase the chances of the high-profile media mentions that you’re looking for to boost your business.