Social Media are huge buzz words these days, but in fact, going social is just ONE element to a 360 degree marketing plan for your business.
- Consulting and Strategy
- Website Designs and Makeovers
- Google and a Strong Web Presence for your Brand
- Content & Branding
- Blogging & LinkedIn Writing
- Organic SEO
- Social Media Strategy
- Graphic Design
- Public Relations
- Entertainment Branding
- Writing and Storytelling
- Radio and advertising
- Coaching and accountable steps
- Other 360 Degree Marketing Services
Engaging Your Consumers
Bloggers. Millennials. Book Lovers, Experts, Enthusiasts. The consumer marketing space is getting increasingly fragmented and hyper-niche as a result of the vast amount of products and services available in the marketplace and the tremendous growth of the internet and social media channels.
Therefore, the ability to find, connect and engage with more than one consumer segment whether it is niche audiences or the broader mass market consumer audience is more important than ever. At Go Glossy, we draw upon knowledge, expertise and creativity to develop strategic marketing communications campaigns that go beyond demographics and tap into consumer passions.
We create and deliver the right messages to your right audiences utilizing traditional and social media platforms that build brand awareness, reinforce brand loyalty and motivate consumer purchases.
Recent Newsletters written with our clients in mind: click
Today’s technology is far outpacing the speed of small business marketing. While new businesses hit the ground running, established business owners are having a more difficult time getting up to the speed of this new business climate. One of the easiest and quickest routes into this digital realm is through providing online video content to reach your customer base.
— Lisa Caprelli, Founder & CEO
How We Can Help
Multimedia & Video Production
“Over 90% of online adults use search engines to find info on the web, up from 84% in 2004. Among search engine users, Google dominance continues. Over 6 billion hours of video watched each month on YouTube and 100 hours of video content uploaded every minute, we help our clients stand out from the competition! We have placed clients’ business keywords into thousands of page one Google searches. Video SEO and relevant blog content are just one focal point for businesses in 2015 and beyond!”Lisa Caprelli
When you need a professional yet affordable multimedia or video production services with creativity and experience, we deliver! We can work with your existing team, help you storyboard or help you among a team of award artists, filmmakers, writers, graphic artists, editors, hosts and web designers can create a high quality HD/SD video presentation or rich media website. We serve clients in a wide range of industries and we’ve worked with a wide array of industries. We’ll provide your with state-of-the-art equipment and facilities for on-location or in-studio filming and post-production editing, whether it’s a short radio format (recorded) or video presentation for the web or a full thirty-minute documentary for broadcast television.
Go Glossy PR & Marketing can provide you with expanded PR, publicity, marketing, advertising, press releases, radio interviews, interview segments, message writing, branding, editing, blogging, writing, digital outreach and interactive participation in a strong social media web presence and interaction, video SEO, enhanced placement on Google and other popular search engines, public outreach and more.
Our agency prides itself on affordability and a long and successful history. We guide our clients with a personal approach, we get involved with a focused strategy. We are proud to be the publicists of choice for some entertainment stars, authors, experts and entrepreneurs.
- Content Marketing
- Blogger Content Writing and Development
- Brand Development
- Communications Strategy
- Corporate Communications
- Influential Events
- Media Training
- Media Relations
- Copy Editing
- Social Media Campaigns
- Speakers Bureaus
- Public Relations Society of America PRSA
- Keynote Speaker Assistance and Training
- Press Kits / Marketing Materials
The Aging Pyramid
This is what demographers call an “age pyramid.” Each bar represents a five year age cohort; with those ages 0-4 on the bottom and those ages 85 and older on the top. In every society since the start of history, whenever you broke down any population this way, you’d always get a pyramid.
But from 1960 to 2060, our pyramid will turn into a rectangle. We’ll have almost as many Americans over age 85 as under age 5. This is the result of longer life spans and lower birthrates.
It used to be the generational divides were equivalent to a triangle. As you can see, according to the wonderful folks at Pew Research, that graph is changing year after year, decade after decade. For years it was a pyramid. Meaning at the top were very few people living to be to be 100. As those demographics change into more of a rectangle of generational divides, it still goes to show you how the world has already changed.
Is your business catering to as many cross sections and demographics as it can to get more business?
Each row likes to be marketed to differently whether your customer is a “Millennial,” a “Baby Boomer” and so forth. Now imagine that your business is missing out on generations and cultures not using you because they are not finding your best message.
The Business Experience Show
The Business Experience Show’s website.
Want to have your business showcased on The Business Experience Show?
Tell everyone your business! Teach future clients what makes YOU the best choice for your business.
- Your interview is Search Engine Optimized with a “keyword” link to your website.
- Your podcast can be annotated with graphics and published to your YouTube channel.
- Interview host understands your industry and will make you look good!
- Bargain priced compared to a single play radio or television commercial which can cost thousands of dollars.
Contact us for a media kit or e-mail firstname.lastname@example.org
Benefits of a Radio / Web Show Interview:
- Radio interviews are 15 to 30 minutes in length. Tell a deep and compelling story of how you help your clients.
- Interview can be published to your; website, blog and social media accounts (Facebook, Twitter, Google+, Linkedin) even your e-mail signature.
- Your message can be replayed an unlimited number of times. This is a very long marketing shelf life. We show you how!
- Podcasts are published to Apple Itunes. (The largest internet radio publishing platform in the world!)
- We also publish your interview on our websites, YouTube channels andblog
- Easy to implement: Formats available are live radio show, or conference call interview (takes just 30 minutes to 1 hr).
- Professional quality sound recording guaranteed.
- Pre-planning your episode by show producer with interview questions, your logo, kudos, story and more!
- Photo opportunity with production staff and host.
- Shout outs across social media platforms (Google +, LinkedIn, Facebook, Twitter, Instagram, Pinterest)
Public Relations is all about relationships.
Publicity provides credibility, and a much faster return. One prime national interview or news story can bring more response than an entire ad campaign. Just ask those who have been featured by CNN, Fox, The Los Angeles Times or The Today Show. Whether you need a book publicist, entertainment public relations or publicity for a new business – we invite you to discover the power of an established agency.
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or of political decisions.
USA Today said, “Publicity is becoming like politics and people are realizing that fame does not happen accidentally.”
Working with a powerful and highly experienced publicist is the key. It’s not about sending press releases. The top level media receives thousands of releases each day. It’s about having well developed relationships, personal access and influence. Publicists provide a link to decision makers that otherwise would be impossible to reach. Just like the rest of show business, it’s about who you know. In addition to our media contacts, we have an established network of top agents, managers and attorneys to assist clients in all aspects of the industry.
Go Glossy Public Relations & Media prides itself on affordability and a long and successful history. We guide our clients with a personal approach, we get involved with a focused strategy. We are proud to be the publicists of choice for some entertainment stars, authors, experts and entrepreneurs.