Word of mouth is powerful.  Imagine having thousands of people talking about your business!

Digital marketing budgets are expected to rise by 20% this year alone!

According to a recent study of over 500 sales professionals, 78.6% of sales professionals that used social media outperformed salespeople that did not.  That’s HUGE!
If you don’t have a lot of likes, followers and Yelp reviews you can potentially lose a customer. That’s where we come in.  We make sure you don’t lose a single customer cause of social media. We create many social media accounts such as: Facebook pages, Twitter accounts, Yelp accounts, Linkedin accounts, Instagram and all the social medias possible to get your name out there.  Not only do we create it and increase awareness, we also MANAGE it.
The internet has become the most significant platform for any marketing communications campaign seeking to engage consumers in dialogue surrounding the brand, web-based content and issues they are passionate about.   The consumer is the one creating and facilitating online conversations through personal blogs, podcasts, video sharing and their own communities.  So choosing the right mix of social media marketing tools and tactics to reach these consumers is what we excel at.   Our team has the agility, foresight and experience to identify and assess new online trends and the knowledge to recognize what will work and what won’t in targeting consumers and social influencers. Today’s consumers are citizen journalists around real time trends. They are the curators of the subjects they are passionate about.

“If you want your business to die a slow death, then ignore social media.”

Getting lost in the sea of new media channels is easy.  Go Glossy offers its clients the strategic navigational overview to reach your campaign goals.

Best of both worlds: How to create a long-tail SEO strategy for social media micro-content.

It’s not what you say about yourself, but what others say about you …

The artist is not a special person, each one of us is a special kind of artist. Every one of us is born a creative, spontaneous thinker. The only difference between people who are creative and people who are not is a simple belief. Creative people believe they are creative. People who believe they are not creative, are not. Once you have a particular identity and set of beliefs about yourself, you become interested in seeking out the skills needed to express your identity and beliefs. This is why people who believe they are creative become creative. If you believe you are not creative, then there is no need to learn how to become creative and you don’t. The reality is that believing you are not creative excuses you from trying or attempting anything new. When someone tells you that they are not creative, you are talking to someone who has no interest and will make no effort to be a creative thinker.

For entrepreneurs, creativity is not simply a luxury. It’s an essential survival skill. Common entrepreneurial pitfalls include:

  1. Trying to do everything on your own
  2. Difficulty developing strategies or deciding where to focus your energy
  3. Neglecting to invest in yourself
  4. Falling in love with a venture and pursuing it without proper development.

Imagine only using black and white to get out your message?  The world has changed since 2009.  Have you adapted?  Some business owners are still using “limited colors” like black and white.  Before social media came along, getting your message out seemed easier.  As an entrepreneur in today’s marketplace you have a palette with hundreds of colors available to you. Each color represents a different message platform. And while you may be eager to dabble with many colors, it can become overwhelming trying to use the same colors all at the same time. And too many colors can create a big, ugly mess. Instead, Lisa shows you how to start using theRIGHT COLORS for your business.

In addition, the problem for business owners today is that dramatic changes in marketing have paralleled the dramatic changes in the economy. Many businesses have not kept up with the essential changes needed for today’s marketplace and continue to blame the economy for slow growth.

Digital Media vs Traditional Media:   Traditional media is typically a one time impression while digital media is available eternally.  Example: a radio ad that is aired, is aired “x” amount of times, but after it is aired, you most likely cannot find it anywhere. A video placed on YouTube and your website is available there until you remove it.